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Increasing Traffic or Enquiries from Google status.
Pay per click adwords or organic??
Food for thought or action needed?
On the first page of Google the first ten organic (non paid for) results take over 70% of clicks but hey, no-one can promise you a front page listing. We often receive enquiries for search engine optimisation (SEO) from people who say 'We've been promised a no 1 on Google by.............., can you match their promise?' In a word, NO because it can't be realised. Such marketing practises by so called SEO specialists are unethical and unachievable - Our advice is to avoid anyone making such claims
Google has completely eliminated the sidebar Ads, making the coveted top 3 Ads highly competitive, and you guessed it: More expensive per click
For every one click on a paid search result, the organic results generate 8.5 clicks so organic listings are vital!!
The need is to achieve prominent unpaid listings on Google for as many search terms as possible. If you are not on page 1 for a given term, consider others which are desirable.
Find out which search terms are most popular or important for your business, then seek professional help! It can make a massive difference to a business. The difference between gaining or losing sales or enquiries
Oh, and forget keywords in your website code - Goog
le no longer uses them
So, having decided which terms are most important, consider variants which may be less competitive or popular but still generate traffic. Your competitors may not be found for those terms. Recently, we had a Client who wanted to be top in a city for certain search terms; the competition was substantial. On checking, we found competitors were not ranking well for surrounding geographic areas. So we secured first page rankings in those areas where there was still a substantial market
Just paying Google for results is a waste of money. Your listings in the organic (unpaid) areas will take far more clicks but combining this with a campaign in sponsored rankings may be worth consideration especially if you are seeking rapid or sustained brand awareness
Remember too, obsolete or poorly designed websites are downgraded by Google so ensure your website is up to date. A redesign is worth consideration to get noticed
How to improve your rankings? YOU PROBABLY NEED SOME GOOD ADVICE!
There are steps you can take to check out who may be worth talking to? Follow certain key checks because good SEO is a skilled process
What steps to take?
Do not rely on mere designers. Most website designers are not skilled in SEO although may claim to be.
Seek help from specialists who are not afraid of showcasing real results to prove their effectiveness. Curiously, most so called SEO specialists shy away from this
Consider whether your business would benefit from more sales/enquiries - If the answer is yes, then maybe we can help.
Ask whoever may propose SEO work, what steps they will take with your website - If anyone says they continuously submit to search engines, avoid them. That is no answer and keywords in your website code are irrelevant
The solution will lie in your website quality and critically, the content and that is where skilled input is needed
Do NOT be bounced into a new website where it is unnecessary. Changes may be possible for your existing website without the expense of a new design which could dramatically improve your search engine rankings
WE CAN HELP!
SEARCH ENGINE OPTIMISATION
We deliver real results from a process pioneered inhouse - We have a proven track record
'The results were incredible - Forte Trinity got us to the top...'
Our team know a thing or two - We've been creating outstanding websites for over 20 years!!
'We can't recommend them highly enough... After the initial input by Forte Trinity, we climbed the rankings and achieved top listings resulting in more enquiries''
E. Griffiths - Director Wirral Site Services Ltd
Well we have been achieving top results for business for over 20 years
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